Rodo Linea receives MasterCana Brazil 2008

For the third consecutive year Rodo Linea received the most important recognition of the sugar-ethanol sector in the supply of products for sugar-ethanol plants

Rodo Linea, Paranaense company of road implements of the Hübner Group was honored, for the third year, with the most important prize of the sugar-ethanol sector of the Country. On October 28, in São Paulo, the company received MasterCana Brazil 2008 in the category "Machines and Equipment", in recognition for the quality of the products that it has presented to the national market.

According to Fernando Real, sales manager of the company, every year Rodo Linea has been taking fundamental initiatives to get consolidated in the sugar-ethanol market. "Each plant has its operational reality, therefore, hearing the customers and understanding the particularities of each operation is fundamental for continuous improvement of our products. We unceasingly try to respond to the customers' demands as for the durability, low maintenance and profitability proportionate by the products, and for that we have been conquering the trust of the sector".

For him, this prize represents Rodo Linea's constant investment in technological innovations, in order to keep up with the peculiarities of the sugar-ethanol sector. Besides, he explains that Rodo Linea works as a vector of the solutions for the buyer's needs. "The prize reaffirms the company philosophy of always excelling in hearing the customers, looking for technically viable and legally possible solutions, and represents the recognition of our work by the sugar-ethanol segment", he concludes.

MasterCana

The prize has been given for 20 years, being a success among the entrepreneurs of the sugar-ethanol segment for recognizing the merit of those that work on behalf of an economical sugar-ethanol agribusiness, socially and environmentally maintainable.

The reward is given to people and organizations that stand out in the search for the technological, human and socioeconomic upgrading of the sector. The choice of winners is made through performance indicators and opinion research with the entrepreneurs and professionals of plants and unions of the sugar-ethanol sector.